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This chapter introduces you to one of the most exciting features of the Synerise platform: our analytics. You'll discover how these tools can drive remarkable business outcomes. Dive in to explore all the possibilities available to you.
A key element of any campaign is its measurability. Being able to track results allows you to optimize and respond swiftly, making a crucial difference in the success of your campaigns.


This chapter is essential for anyone starting out in analytics, whether it’s building analyses, monitoring campaign effectiveness, or tracking KPIs. It is particularly useful for marketing and product teams, as well as board members.

In this chapter you will learn:

How to create segmentations

How to build metrics
How to create metrics, trends, aggregates and expressions
How to build dashboards
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